Mukesh Ambani’s new plan: Reliance can enter the cricket market

Mukesh Ambani’s new plan- Reliance Industries Chairman Mukesh Ambani may enter the cricket broadcasting rights market through his subsidiary Viacom18. In such a situation, the International Cricket Council (ICC) expects that there will be a lot of competition in the broadcasting rights auction process starting next year.

The auction will be held separately

The ICC has decided to auction the media rights of its events separately for the Indian(Mukesh Ambani’s new plan) subcontinent. It is expected that if we add up the value of all the cricketing markets in the world, more money will come from the Indian subcontinent.

With the arrival of Reliance Industries, the bid will get bigger

The ICC also expects that the media rights bid will become bigger with the entry of Mukesh Ambani, owner of Reliance Industries, into the market. It has seen a price war so far between Star, Disney India and Sony Pictures Networks India.

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ICC process will happen after IPL-Mukesh Ambani’s new plan

The auction process for the media(Mukesh Ambani’s new plan) rights of the Indian Premium League (IPL) is about to begin soon. After the BCCI completes this process, then the ICC will start its process of media rights. The ICC wanted to start this process in November itself, but changed the plan after BCCI announced to start the auction process of IPL media rights by the end of this year.

Could be valued at $1.7 to 1.8 billion- Mukesh Ambani’s new plan

It is believed that the value of media rights in the Indian(Mukesh Ambani’s new plan) subcontinent can go up to $ 1.7 to 1.8 billion. The eight-year rights will include two ICC Men’s Cricket World Cups (2027, 2031), four Men’s T20 World Cups (2024, 2026, 2028 and 2030), two Champions Trophy (2025, 2029) and four World Test Championship finals. These tests will be held in 2025, 2027, 2029 and 2031.

The official said there will be a lot of competition for the rights between Star and Disney, Sony Pictures Networks and Reliance Industries’ Viacom18. Amazon and Facebook may also enter the field of broadcasting rights as they want to grow their video business in India.

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